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IN THE NEWS
Study on ADD and TV
The internet has become an integral part of everyday life. Many use it for shopping, to communicate with friends and relatives, to find new friends and to search out information. Advertising on the internet, in combination with other medias, can optimize your business recognition and sales.
The Internet Advertising Bureau, had the following to say about Banner Advertising:
Online advertising, using banners, has tremendous communications power. In fact, banners can impact the traditional marketing measures of...…
...all from one exposure
Given that the Web's advertising power is just beginning to be understood, any advertiser looking to build their brand and increase their sales should utilize online advertising alongside traditional media to ensure their future success.
Additional studies showed that banner impressions worked, even without the high click thru ratios:
Banner ads on the HotWired Network make a significant impact on their viewers. An impact that demonstrably builds the advertised brand, even upon first impression. To this extent, every ad impression is important.
When we add the ability to build brands in a classical sense to the Web's established advantages in selective targeting and direct marketing, we arrive at the first complete picture of the World Wide Web (or at least of the HotWired Network) as a medium with truly superior potential for conducting marketing.
According to several sources, currently, Banners are receiving a .3% - .5% click thru ratio overall on the internet. The banner in our banner rotation on our site (ADDHelpline) are averaging around 1.5%, over 3 times the internet average.(see Banner Rotation)
For banners which are the exclusive top banner for one page, (see Page Sponsorship) our banners are averaging almost 4% click thru ratio, and sometimes are running as high as 6.5%!!!
"Ezines are rapidly becoming one of the most popular marketing tools on the internet! An ezine is an electronic magazine or newsletter ...ezine advertising works! Not only do you reach your target audience, you reach them by the thousands. (An excellent direct email alternative!) Of all the online marketing methods available, ezine advertising could be the most effective. Many larger companies are just starting to realize this and are starting to explore this exciting new internet marketing medium. Compared with the high costs of web site banner advertising, ezine advertising is a bargain!"
ADDHelpline limits the number of advertising in each monthly newsletter to 4, in an effort to not seem "crowded by ads" so we have limited space. Ads are run at the top, middle and bottom of the newsletter and virtually reach thousands of parents each month. Click here to see our reasonable rates and start reaching many parents.